Access to market

An invention can only be successful if it offers a solution to a market demand. But what is this market demand? Where do you find your customers? And how do you bridge the gap between a potential customer who is interested to an actual customer that is willing to pay? And customers are one thing. Where are the partners who can help you in the production of your product? Or partners who can include your product in their sales portfolio?

We are happy to help! Interested?
Please contact Ronald Wielinga our manager entrepreneurship via +31 6 121 38 876 or or read more below.

WaterCampus is the most connected water technology network and innovation ecosystem in Europe! We will help you by:

  • Getting insight in the market potential and market demand for your innovation;
  • Connect concrete cases of (launching) customers to innovations at startups and SMEs;
  • Making connections with possible (technology) partners;
  • Present innovation to a wide audience.

See below some nice examples from support in market access.


With the Water Alliance Innovation Stimulation Award innovative entrepreneurs (including startups) are challenged to present their most innovative product. The winner of this prize will be helped to put its innovative product in the international spotlight. Over the years, the competition has grown into a breeding ground for golden ideas, and sometimes sets the stage for an international breakthrough.

One such breakthrough came after Leeuwarden-based Hydraloop (small-scale home and office water recycling systems) won the WIS Award in 2018. The company not only won the main prize—good for €10,000 in marketing support—but was immediately buried in an avalanche of international media attention after the win. Resulting for example in wining the CES 2020. The company now produces for numerous customers in various countries and has secured funding to fuel further international growth.

Entreprise Europe Network

Water Alliance is a partner in the Enterprise Europe Network (EEN). This network encompasses more than 50 countries worldwide. EEN  supports SMEs worldwide seeking international collaboration or interested in entering new markets. EEN also helps answer questions that you and your SME may face when seeking to expand your business activities abroad, for example, questions about European law and regulations and sources of financing. Via EEN, the Water Alliance gives you access to a global network of experts, specialists and, above all, contacts with potential business partners.

More information?

For more details and information, please send an e-mail to Liesbeth Omvlee (

Startup in Residence

Startup in Residence North of the Netherlands is an innovative cooperation between governments and startups. Through the program startups are connected to challenges in the North of the Netherlands. The 6 month program offers startups an intensive training program as well as the support of professional coaches / mentors. The governments that brought in the challenge will become launching customer or partner for the startups. In the North of the Netherlands the SIR program is often focused on water related challenges. WaterCampus is linked to the program via our partner Founded in Friesland.