“Great content, but what’s the story?”

Numerous innovations fail to make an impact, even though they have great potential. In a noisy world of information overload, explaining to potential stakeholders the value of a product so they take notice is a challenge.

This workshop will provide participants with pragmatic approaches on how to develop their “pitch” and engage with the media. With the experienced advice of a leading journalist, Tom Freyberg, and marketing professional, Andrew Walker – it’s not to be missed if you want to get your product known better in the marketplace.

Speakers

Tom Freyberg, environmental journalist
Andrew Walker, marketing strategist