Great content but what’s the story

Date and time: Tuesday afternoon September 25th 2018

Numerous innovations fail to make an impact, even though they have great potential. In a noisy world of information overload, explaining to potential stakeholders the value of a product so they take notice is a challenge. This workshop will provide participants with pragmatic approaches on how to develop their “pitch” and engage with the media. With the experienced advice of a leading journalist, Tom Freyberg, and marketing professional, Andrew Walker – it’s not to be missed if you want to get your product known better in the marketplace.

Andrew Walker, Blue Gold Marketing, Germany

Andrew is an international marketing strategist specialised in the water industry. He supports private and public organisations that provide solutions and services vital to mankind with high-impact marketing strategy, content and marketing services.

Andrew was formerly Global Communications Director for Siemens Water Technologies, Director of Communications at the International Water Association (IWA), and runs an independent consultancy, Blue Gold Marketing.

Contact: aw@bluegoldmarketing.com

Tom Freyberg, Environmental Journalist, UK

Tom Freyberg is an experienced environmental journalist, having worked across a variety of business-to-business titles. As chief editor of PennWell’s global water group between 2010 and 2018, he developed international partnerships and oversaw digital developments, including 360 degree video case studies. He has interviewed high level figures, including NYSE CEO’s and Environmental Ministers. A known figure in the global water industry, Tom has chaired and spoken at conferences around the world, from Helsinki, to London and Singapore. An English graduate from Exeter University, Tom completed his PMA journalism training in London.


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